What's the ideal job advert to attract good quality Melbourne candidates?
May 23, 2016 | By Vanessa Wilson, Vitil
Vitil HR; Melbourne's Outsourced HR Services Experts; professional recruitment specialists, we offer flexible, reliable and affordable outsourced recruitment support, to help you and your human resources engage the right candidate for your job role in Melbourne, Australia.
Why is a job ad so important?
In a job ad you are promoting your company, your values, your environment, and what makes your business a great place to work. You want to attract high calibre job candidates who will suit your culture and therefore putting your best foot forward is critical to the success of any recruitment advertising campaign in Melbourne.
What is a successful job ad?
To make a successful, attractive job ad, you need to follow a few simple rules to ensure your recruitment campaign attracts candidates that suit the role, have the skills and behaviours you're looking for in Melbourne's candidate rich market.
The length and detail in a job recruitment ad is also important. Too short with minimal detail, can mean the recruitment role is too broad and non-specific, and as a consequence, you receive too many employment applications with a mismatch in skills and experience. However, job ads that are too long, can disengage potential applicants.
We would therefore recommend you take the following elements into consideration when writing an engaging job ad.
Brief Summary – When writing a synopsis of the role and the company, consider what aspects of your business will engage recruitment candidates. You want to retain their level of interest therefore highlight your businesses key characteristic, industry achievements, culture and environment.
Role & Responsibilities – Identify what the key tasks in the role are and day to day, what key tasks you expect they will need to undertake. Approximately three to seven bullet points of main tasks is sufficient.
Attributes and Behaviours – This includes highlighting the skills, qualifications and characteristics the Melbourne business is looking for in their ideal recruitment candidate. There may be essential attributes that a candidate must have, but there may be those that are advantageous. Try to divide these up between essential and beneficial.
Total Remuneration Package - Ensure that in any documented TRP, that you also list the non-monetary key benefits and career rewards a new employee can look forward to within your business. These benefits will make your business stand out. Also ensure any rates of pay are in line with Melbourne's market rate and of course, above the Award.
Next Steps - Give clear instructions of what the candidate must do in the recruitment process to apply for the vacancy. If you would like a covering letter and resume, be specific and make sure you request both.
Culture vs Experience – What is your ideal team member? Consider their qualities and what makes them ideal. Culture is inherent and skills can be trained, so you may have to compromise on depth of experience if a new employee has the right attitude.
Then when the applications start to arrive, you may want to consider handing over to Vitil HR for the recruitment and phone screening task to narrow down the shortlist. Allow us the opportunity to screen and reduce your search for a new employee.
Be welcoming and provide a realistic job preview in your advert
With many years' experience in recruitment, our Melbourne Recruitment services office will make sure your recruitment advert has enough detail about the role and its expectations, as well as its responsibilities to ensure the right personnel apply.
Vitil's business services is built on flexibility with performance our key focus. We work with your staff of people in your business to manage your recruitment needs. By outsourcing HR to an expert our experienced professionals can objectively assess your environment, your human capital, your culture and assist you in recruiting the right person for your business.